The Lesson I Learned About Digital Influence From Ken Olson
At the time I didn’t know I was learning a life lesson about engagement, influence and relationships. Looking back on an encounter 20 some years ago, I find myself asking, what is the value of digital...
View ArticleThe Infographics Craze
I Don’t Get It I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying an image on my 20” monitor...
View ArticleSEO Is Dead, How Do You Promote Great Content?
SEO is dead! Well, not quite. But a leading industry expert back in March 2012 that the era of being able to trick search engines was about to end. While this comment lead to an immediate backlash...
View Article4 Proven Techniques to using Social Media Analytics to Convert Skeptics into...
As a marketing agency, you’ve been there. A new potential client circulates an RFP (Request for Proposal) asking for help. They’ve been reading about the benefits of switching to a content-based...
View ArticleSocialEars Video – What’s Hot!
What’s one thing you should use in SocialEars every day? We’ll show you in this video. SocialEars can help you every day to build and increase your social audience. In fact, by using the tips shown in...
View ArticlePart 1: Discovering Topic Influence, and Why It Matters
[NOTE: This is part 1 of a multi-part series. You can see Part 2 here.] Every marketer’s ultimate goal is plain enough: Prompt a potential customer or client to an open, a click, or a step down the...
View ArticlePart 2: Discovering Topic Influence, and Why It Matters
[NOTE: This is Part 2 of a multi-part series. Read Part 1 HERE] It was an easy first step that happened a few years back. “Show me the top-25 most influential people in <whatever>.” The lists...
View ArticleSocialEars Video – Content Title Generator
You have 3 seconds That’s the amount of time it takes someone to scan a title and decide whether to click. There is a lot of science here. We’ve all learned how important it is to have a great title....
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